In September 2011, 175 brave abseilers launched themselves from the top of The Broadgate Tower, raising over £100,000 for the British Red Cross in just two days.
Despite adverse conditions described by onlookers as ‘a stiff breeze’, the fundraisers, most of whom had no abseiling experience, put their trust in a stranger’s knot-tying abilities, and then leaned backwards 540 ft above the pavement, before descending the 33-storey building.
We believe this is now the UK’s highest civilian abseil, with volunteers commenting that the views from the top were breathtaking.
Volunteers from the Broadgate team and a number of businesses based here took part, including Dickson Minto, Greenlight, Gill Jennings & Every, Henderson Global Investors, Mayer Brown, Reed Smith, Regus and Scotiabank.
Other abseiling extravaganzas at The Broadgate Tower have seen BBC sports commentator Sara Orchard descending the full 540 feet in aid of Sports Relief. Proving popular, more high octane abseils are already in the diary with London’s Air Ambulance and the Sports Association.
“This money will go a long way funding Red Cross work helping those in crisis, both in the UK and abroad. A huge thank you. We are incredibly grateful for your fantastic help and support.”
Kate Crandon of the British Red Cross