Instagram now has 700 million active users a month and counting which is a big audience your company needs to talk to. But how do you grow your followers and likes while creating the kind of compelling content that’ll make your business a must-follow brand which people love?
As part of our Life Meets Tech summer season, we invited social media expert Samantha Burgess, CEO and founder of Social Mouth, to talk us through her 5 simple steps for instantly boosting your Instagram appeal.
Without giving away all of her insider knowledge (you can contact Samantha here for consultations and masterclasses), here are 5 easy ways to give your account some sparkle.
1. Engage, engage, engage
"Instagram is so much than just posting a picture and waiting for the likes to roll in. It's a two-way street; it's a community. The more you engage with your tribe, the more your community will grow,” explains Samantha. Spend at least 10 minutes a day interacting with your followers and people who don’t.
2. Think through your captions
It’s all in the planning - your caption should complement and enhance the picture. Think about what you want to write before you post using your words to reveal a fact and tell a story about your business.
3. Take good photos
This might sound obvious but take care in what photos you post. Turn on the grid on your camera phone, wipe your lens and use the lines to position your subject with care.
4. Keep posting
Instagram’s algorithm is something the company deliberately keeps under wraps. What you see on your feed could be based on all sorts of factors - the post’s popularity, your interaction with a particular account, its number of likes over a time period - but one thing Instagram is definitely fond of is regular posts - so keep posting at least once a day to keep your account visible and engaging.
5. Embrace the hashtag
You can and should use up to 30 hashtags (although it might be a good idea to hide them). Just make sure your hashtag is visible and do your research about what’s trending and what your followers are using.
For more information about Samantha and her training masterclasses and consultancy - click here.
Upcoming masterclasses at Broadgate
Digital art masterclass with artist Julie Leonard (1.15pm-2pm, 8th August)
Learn how to create striking paintings and drawings using just an iPad with talented digital artist Julie Leonard, who will share her best tips and tricks on creating art with tech.
Broadgate Tower, EC2M 3AB, free (please bring your own iPad)
Use technology to help you unplug (1.15pm-2pm, 17th August)
Technology can also be used to help you unwind - we promise! Life coach, Fiona Buckland be speaking about how technology can help to create a greater sense of calm and in fact, clear your mind. Perfect lunchtime pick-me-up.
Broadgate Plaza, EC2M 3AB, free
Using social media to build your brand (6.45pm-8pm, 23rd August)
Whether you’re building a small business, a personal brand or want to get social media savvy, join industry experts for all the top tips.
Theatre Delicatessen Finsbury Avenue, EC2M 2PA, £5 (drinks provided)