Explore, interact, move, make words, take photos but – most importantly of all – don't miss the playful and thought-provoking urban playground of Alphabet at Finsbury Avenue Square, one of the London Design Festival's landmark projects.
From 15-23 September, 26 bespoke colourful alphabet chairs will be popping up at Broadgate's popular outdoor space courtesy of the London graphic design studio, Kellenberger-White with LDF headline partner, British Land. Also don't miss our amazing evening drinks and Q&A with Kellenberger-White.
Each chair represents a letter of the alphabet and comes in a different colour from paint manufacturers known for industrial metalwork – for example, spot the International Orange used on San Francisco's famous Golden Gate Bridge or uncover Cornflower Blue (the very shade of Middlesbrough's Transporter Bridge).
The installation is an engineering experiment in folding metal to create a typographic system that you can interact with, merging the worlds typography, furniture design and gravity.
Where to find it?
From 8am-8pm daily, 15-23 September at Finsbury Avenue Square, EC2A 2EH next to Liverpool Street Station and Moorgate. With some of London's best street food, bars and restaurants plus a public art trail, explore Broadgate and beyond.
What inspired Alphabet?
Kellenberger-White are renowned for their playful approach to typefaces and Alphabet is an experiment in folding metal to create a typographic system. Inspired by research into László Moholy-Nagy, Marianne Brandt and Wilhelm Wagenfeld (who were all influential figures in the Bauhaus school) alongside Italian artist and designer Bruno Munari's photograph Seeking Comfort In An Uncomfortable Chair (1944) and Max Bill and Hans Gugelot's iconic Ulm Stool (1955), Alphabet taps into a rich design heritage. Fittingly, they were also inspired by Bruce McLean's pose works of the 1970s – a nice link to McLean's I-Eye artwork which is resplendent just round the corner on Bishopsgate.
About Broadgate and the London Design Festival
Each year, Broadgate plays home to some of LDF's biggest headline events. Last year, Exchange Square hosted Camille Walala's Villa Walala, an inflatable, tactile landscape influenced by the Memphis Movement and South African tribal art.
British Land is the Headline Partner of London Design Festival for the third consecutive year and the principal supporter of the British Land Celebration of Design. The latter forms a key part of the Festival, honouring and celebrating those who have made a significant contribution to the world of design. It's a partnership which demonstrates British Land’s ongoing commitment to the use of design in creating places which meet the needs of communities and respond to the changing way people live their lives.
Photography by Dan Weill