The Sessions: Diversity by design

Using the latest discoveries and insights provided by neuroscience, join us for Diversity By Design – a workshop at The Space | 3FA on Monday 9th March from 1-5pm hosted by Katie Hart from Rhetonic in conjunction with Sir Robert McAlpine and Broadgate.

Learn how changes in design can lead to attracting greater diversity. The way different brains see the world, interpret their surroundings and engage with communications, is key to being able to attract and retain a more diverse workforce. This free event will be taking place from 1-5pm, reserve your place and join us for an informative and thought provoking afternoon.

Book your place here.

About the event

In this session, you will learn about the differences between brains and how to apply them to create an advantage for your organisation. The focus will be on how you can apply this knowledge within your Marketing, Communications and HR functions to get radically different results from those you have achieved in the past.

The session will include:

  • Introduction to neuroscience and neuromarketing - background, physiology, etc
  • Outlining the issues – the scale, nature and opportunities provided by being more gender inclusive
  • Focus on ‘inside out’ instead of ‘outside in’ – how our brains shape us
  • Unconscious bias and the role our subconscious plays
  • Not all brains are the same – neurodiversity
  • The Achievement/Utopian brains spectrum
  • Key elements of each and how they are relevant to organisations, especially HR, marketing and comms
  • Looking at good and bad examples of content, adverts, materials
  • Practical applications – what can we do differently, today?

Timings

1.00pm Light refreshments
1.30pm Session begins
4.30pm Networking opportunity
5.00pm Close

Broadgate Legacy

Launched in 2017, the Broadgate Legacy is a 10-year development plan which identifies ways to benefit and build lasting relationships with the local communities surrounding the campus. At Broadgate we start building a project’s legacy from the very beginning and this gives us an unrivalled opportunity to invest in the local community so that we leave much more than just buildings behind.

Key areas of focus include:

Education Engaging young people to feel connected with the changing Broadgate campus, following their journey from age 6 to 16 and inspiring them to considering a career in construction and the built environment.

Employment & Skills Developing skills needed to work at Broadgate during construction and beyond. Nurturing local talent and helping to create the diverse workforce the industry needs.

Business Supporting local businesses to grow the supply chain of the future whilst also supporting and upskilling them to become competitive in the marketplace.

Culture Putting Broadgate at the heart of the local community as part of the wider enlivenment strategy. Placemaking at its best, both during construction and beyond.

About Katie Hart
Katie Hart has created a career out of bringing together psychology and marketing, two disciplines which compliment each other, but are rarely used to their full potential.

She brings over 28 years of psychological knowledge to her keynote speeches and workshops, providing delegates with insights and methods which significantly improve their enjoyment, their recall and their success.

As a Fellow of the Chartered Institute of Marketing, Katie is a tutor for the world-renowned Cambridge Marketing College, specialising in Customer Insights. She is currently studying for a Masters in Applied Neuroscience with King’s College London.

To discover all the latest events, workshops and talks talking place as part of Broadgate’s The Sessions this March, click here.

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When
9 March 2020 - 1:00pm - 5:00pm
Add to CalendarEurope/London The Sessions: Diversity by design Use neuromarketing to achieve inclusion 60 false MM/DD/YYYY The Space | 3FA, GB, London, EC2M 2PA, 3 Finsbury Avenue Square, Broadgate 03/09/2020 01:00 PM 03/09/2020 05:00 PM

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