You are here

Buy one toy, make someone's Christmas

East London has some of the worst levels of child poverty in the UK. In Tower Hamlets alone more than 50% of children live below the poverty line. Please help to make a difference - just spending a small amount of money could make someone's Christmas. 

Every year, ELBA’s Toy Appeal distributes toys amongst community organisations working with children in Newham, Hackney and Tower Hamlets and, as a proud member of ELBA, Broadgate is committed to helping the appeal.

Toy collection points will be in the following Broadgate receptions until Monday 4th December. 

  • One Broadgate
  • 155 Bishopsgate
  • 199 Bishopsgate
  • 201 Bishopsgate
  • Broadgate Tower
  • Broadwalk House
  • Exchange House
  • 10 Exchange Square

ELBA will collect all toys donated at Broadgate and distribute to more than 60 community organisations, schools and NHS trusts. 

What we need

Toys aimed at children from newborn to 16 years are needed. Past appeals have identified that gifts for the very young (0-12 months) and older teenagers (14-16 years) are in short supply. Please bear in mind that some children might have disabilities, so colourful toys for those with hearing problems and noisy ones for those with visual impairments are always welcome.

Toy donation criteria

1. Toys with the Lion Mark CE to show they are child friendly and safe for use.2. Toys with an educational/play value for the child.3. No battery operated toys.4. No war toys or toys that portray fighting.Need help choosing a gift? 

  • 0-12 months: rattles, teething rings, or chunky colourful things for little fingers
  • 1-3 years: wooden and soft toys, books
  • 3-5 years: shape sorters, push/pull toys, blocks, crayons, books
  • 5-8 years: cars, footballs, dressing up clothes
  • 8-11 years: craft kits, sports equipment
  • 11-16 years: toiletries, make up bags and fashion accessories, footballs, skateboards, books, board games, £5-£10 gift vouchers.

Thank you for your support!If you have any questions please contact Abi Micallef on 020 7068 6960 or email We are always happy to accept cash donations. If you would like to do this please get in touch for a gift aid form to maximise donation.

Feedback from previous appeals

St Hilda's East Women's Project"None of the children from the centre would receive presents if it wasn't for the ELBA Toy Appeal. It was amazing to see the children's faces light up when they received their toys; I can honestly say that they all loved them!"Oliver Thomas Children’s Centre"The ELBA Toy Appeal enabled us to donate toys to the families most in need and provide a bit of Christmas magic for their children. As the toys provided covered a wide age range, we were able to provide gifts for the whole family and not just the youngest children therefore supporting the family as a whole at Christmas."

About ELBA

ELBA (East London Business Alliance) is a membership organisation that exists to bring about positive change in east London, connecting the public, private and voluntary sectors and empowering them to create exciting possibilities. ELBA aims to help its corporate partners innovate, collaborate and think differently about how they give back. The results are often diverse, innovative with a hugely positive impact on the community.

Read more about ELBA's programmes:Community WorksEducation WorksEmployment Works

Companies taking part: Beazley, Expedia, Nomura, Thomson Reuters, UBS, Broadgate Estates, Credit Suisse, Linklaters, Societe Generale, Davils Polk, LinkedIn, Royal London, FTSE Russel, T Rowe Price, Lloyd's Community Programme, RPC, Daziel & Pow, Catalyst, Aberdeen Asset, Westfield, Islington Council, HSBC, Bank of Tokyo-Mitsubishi UFJ, Financial Ombudsman Service, Broadgate Redevelopment Project, Prudential

Photo by Mink Mingle

More news