ELBA Toy Appeal 2021 - How to donate

The ELBA Toy Appeal is a yearly campaign in which corporate employees are asked to donate toys to children who wouldn’t normally receive a toy at Christmas due to their circumstances. All toys donated are distributed to a range of organisations who work with families and children experiencing hardship such as families who flee from domestic violence, those living in emergency temporary accommodation, refugees, and children with disabilities and additional needs. Your donation will take the pressure off a family that is struggling and bring a smile to a child’s face.

“One little girl could not stop jigging and dancing when she saw her doll. She was so happy she just kept saying ‘WOW!’”

This year's Toy Appeal will be different from previous years due to the COVID-19 pandemic. The pandemic has impacted communities by leaving many families unemployed, seeking benefits, and in crisis. The unprecedented circumstances faced this year means that even more children may not receive a toy which is why we want to make this year’s appeal the BIGGEST yet and we have a number of ways people can donate online:

1) Amazon Wish List with Smile

Smile is an Amazon charity service that means a percentage of each purchase goes to ELBA’s Toy Appeal fund, allowing us to buy more toys. Amazon offers good value for money and a wider variety of toys. You can purchase from the Wish List and the items are sent to directly to ELBA’s grotto.

Step 1: Visit: https://smile.amazon.co.uk/ch/1122173-0

This will now mean your 0.5% of purchases made will go to ELBA’s Toy Appeal fund.

Step 2: Visit the ELBA Toy Appeal 2021 Wish List page and choose a toy. The delivery address is already set to ELBA:


Please ensure the delivery date is between 04/11/21 and 16/12/21.

3) Donate or fundraise for the Toy Appeal

You can donate directly to our Toy Appeal and all money raised will be spent on toys. You can find our campaign page here: https://justgiving.com/campaign/elbatoyappeal2021

On the campaign page, you also have the option to setup your own fundraising page by clicking “Start fundraising.” You could set up a fundraising page for your company, team, colleagues, friends, family etc.

4) John Lewis Wish List

John Lewis provides high quality toys that many families would not be able to afford. You can purchase from the Wish List at the link below. Deliveries should be sent to ELBA’s grotto:



Please ensure the delivery date is between 23/11/21 and 16/12/21.

5) Buy locally

If you have a local toy shop that you would like to support, please feel free to order from them (guidelines on gift buying below.)  


Please ensure the delivery date is between 29/11/21 and 16/12/21.


  • We ask for new toys between the value of £10 and £15.
  • Please ensure the presents are unwrapped. This is so community organisations can choose which children the gifts are most suited to.
  • Toys should have the Lion Mark CE to show they are child friendly and safe for use.
  • No toys that require batteries. It’s ok if the toy comes with batteries included.
  • No war toys or toys that portray fighting such as tanks, soldiers and guns. Some children may be asylum seekers fleeing war. Star Wars and superheroes are fine.
  • No iTunes/Google Play vouchers. Most children that benefit from the Toy Appeal won’t have access to an account. Cinema vouchers are more appropriate.
  • No second hand donations. Many of our community partners cannot accept second hand toys due to health and safety reasons. Also, the quality often varies greatly. For many children, this will be the only toy they receive so we would like it to be a new toy.


Gift Ideas:

  • 0-12 months: rattles, teething rings, comforters, colourful/tactile things for little fingers
  • 1-3 years: wooden and soft toys, books, Duplo, shape sorters, push/pull toys, play pretend
  • 3-5 years: Playmobil, blocks, colouring books, jigsaws, play dough, farm animals
  • 5-8 years: cars, footballs, Lego sets, arts and craft sets, Pokemon cards, dolls
  • 8-11 years: craft kits, magic sets, stationary sets, K’nex, science kits
  • 11-16 years: toiletries, make up bags, fashion accessories and bags, footballs, skateboards, gift sets, board games, Lego Technic, £10 cinema vouchers, sports equipment
  • Please bear in mind that some children have special needs. Sensory toys are always very popular for example colourful toys for those with hearing problems and noisy ones for those with visual impairments are encouraged.


If you have any questions about the Toy Appeal, please contact: Smera Nadeem smera.nadeem@elba-1.org.uk 07703187747

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