British Land has confirmed that it will be Headline Partner of London Design Festival for the third consecutive year, commissioning London-based graphic design studio, Kellenberger-White to create a landmark project at Broadgate as part of the 2018 Festival.
The design studio, known for their playful approach to typography, has designed a bespoke typeface which will come to life through a series of 26 alphabet stools. These will be unveiled to transform Broadgate into an interactive, urban playground. Alphabet, imagined by Kellenberger-White will be painted in a colour palate formed from industrial paint manufacturer, International Marine Paint. Colourways will include: International Orange, used on San Francisco’s Golden Gate Bridge and Cornflower Blue, on the Middlesbrough Transporter Bridge.
British Land delivers Places People Prefer through the development of places where people can work, shop and socialise. It creates individual buildings and enlivens the spaces around them to help people’s wellbeing and meet their needs. The commission at Broadgate will be one of the major landmark projects for the festival.
Chief Executive, Chris Grigg, said: “Design is integral to everything we do at British Land. Our partnership with London Design Festival celebrates the world’s leading designers and we are delighted to once again support the festival.”
London Design Festival Director, Ben Evans said: “We are delighted that British Land is supporting the Festival as Headline Partner for the third consecutive year. We welcome their continued support and involvement as leaders in innovative design, upholders of sustainable values, and pioneers in the wider world of architecture and design.”
British Land will also work with London Design Festival as principal supporter of the British Land Celebration of Design to host the prestigious awards evening, for a fifth consecutive year. This forms a key part of the Festival, honouring and celebrating those who have made a significant contribution to the world of design. Both partnerships demonstrate the company’s ongoing commitment to the use of design in creating places which meet the needs of customers, communities and respond to the changing way people live their lives.
|Pip Wood – British Land||020 7467 2838|
|Abbie Lewi – LUCHFORD APM||020 7731 1000|
Notes to Editors
About British Land
Our portfolio of high quality UK commercial property is focused on Retail around the UK and London Offices. We own or manage a portfolio valued at £18.2 billion (British Land share: £13.7 billion) as at 31 March 2018 making us one of Europe’s largest listed real estate investment companies.
Our strategy is to provide places which meet the needs of our customers and respond to changing lifestyles - Places People Prefer. We do this by creating great environments both inside and outside our buildings and use our scale and placemaking skills to enhance and enliven them. This expands their appeal to a broader range of occupiers, creating enduring demand and driving sustainable, long term performance.
Our Retail portfolio is focused on Regional and Local multi-let centres, and accounts for 48% of our portfolio. Our Offices portfolio comprises three office-led campuses in central London as well as high quality standalone buildings and accounts for 49% of our portfolio. Increasingly our focus is on providing a mix of uses and this is most evident at Canada Water, our 53 acre redevelopment opportunity where we have plans to create a new neighbourhood for London.
Sustainability is embedded throughout our business. Our places, which are designed to meet high sustainability standards, become part of local communities, provide opportunities for skills development and employment and promote wellbeing. Our industry-leading sustainability performance led to British Land being awarded a five star rating in the 2017 Global Real Estate Sustainability Benchmark for the second year running.
In April 2016 British Land received the Queen's Award for Enterprise: Sustainable Development, the UK's highest accolade for business success for economic, social and environmental achievements over a period of five years.
Further details can be found on the British Land website at www.britishland.com.
Broadgate is a 32-acre central London neighbourhood adjacent to the transport hub of Liverpool Street station. It is located alongside the creative communities of Shoreditch, Spitalfields and Old Street, and borders the City to the south. Joint owners British Land and GIC are investing in Broadgate’s evolution into a world class, mixed use destination, bringing people together to work, shop, drink and dine, reflecting people’s changing lifestyle ambitions and attitudes.
Broadgate is the largest pedestrianised urban neighbourhood in central London. Its appeal as an established location for financial and business service companies endures, however it is seeing increasing demand from tech, media and other growth sectors, all looking for a well-located and vibrant place to both work and enjoy spending time.
Broadgate’s shopping, leisure and restaurant offer will increase dramatically over the next few years with the arrival of new and exciting brands throughout the campus.
Broadgate’s public realm is enhanced by forward-thinking artwork and design and its open spaces play host to a popular year-round events programme. An estimated 65 million people visit Broadgate every year; this is expected to increase with the opening of the Elizabeth Line at Liverpool Street in 2018.
About London Design Festival
Established in 2003 by Sir John Sorrell CBE and Ben Evans, London Design Festival celebrates and promotes London as the gateway to the international design community and the world’s leading stage for design innovation.
London Design Festival has since earned the reputation as a key calendar moment of London’s autumn creative season, alongside London Fashion Week, Frieze Art Fair and the London Film Festival, attracting the greatest thinkers, practitioners, retailers and educators to the capital, in a citywide celebration.